In this article:

  • Understanding the business needs
  • Implementing WhatsApp Marketing for a local pizzeria
  • Launch and initial campaigns with Sendapp
  • Tangible results
  • Customer voice: Gabriele Petrocchi shares his experience

Understanding the Business Needs

Eat Enjoy is a cozy pizzeria located in Bra, a small town in the province of Cuneo. Gabriele Petrocchi, the owner and pizza artisan, had one clear goal: to grow his business, especially during midweek days when orders were significantly lower.

He had previously tried email marketing but faced low open rates. Social media ads had become increasingly expensive. In 2022, he asked himself: could WhatsApp be the key to direct customer engagement?

That’s when he discovered Sendapp, a complete WhatsApp marketing solution designed for businesses that want to communicate in a personalized, smart, and automated way.

Setting the Objectives

During an initial call, we worked with Gabriele to identify three key goals:

  • Increase revenue, especially on slower days
  • Distribute workload better between weekdays and weekends
  • Build customer loyalty, maintaining contact with people beyond a single call or order

Implementing WhatsApp Marketing with Sendapp

The first step was to set up a Direct Line via WhatsApp using Sendapp’s tools. This became the official channel for communications between the pizzeria and its customers.

We then helped Gabriele define his customer profiles: food preferences, dietary restrictions, favorite toppings. A quick and friendly online form helped collect these details.

Customers were invited to join the WhatsApp list with a small welcome gift. They were reassured they would receive only relevant messages — no spam.

Once the data was ready, Gabriele was trained to use Sendapp to send personalized messages based on user preferences and segmentations.

Launching the Service and First Campaigns

As the subscriber list grew, Gabriele started sending highly-targeted offers through Sendapp, such as:

  • Messages addressed by first name (e.g., “Hi Davide!”)
  • GDPR-compliant opt-in contacts
  • Promotions based on flavor and timing preferences
  • Eye-catching content including images, videos, and emojis
  • Messages delivered even if the number wasn’t saved in the contact list

The initial learning phase was fast. Thanks to Sendapp’s intuitive interface, Gabriele could manage the system independently in a matter of days.

Results after Just 3 Weeks

Within three weeks, Eat Enjoy’s WhatsApp list grew to 340 subscribers. Today, it includes over 700 contacts — an impressive result for a pizzeria in a town with fewer than 30,000 residents.

Here are the key results:

  • ?? +400% increase in weekday revenue thanks to highly focused offers
  • ?? Retention rate over 65%, meaning more repeat customers
  • ?? Zero missed orders, since clients now message directly via WhatsApp — even before the pizzeria opens

Want similar results? Start now with Sendapp

Customer Feedback: Gabriele’s Words

Were you skeptical at first?
Yes, I was worried customers would feel annoyed by messages or even block the account. Also, I wasn’t sure about the investment for such a small business.

What changed your mind?
After just a few days, I saw how much customers appreciated the approach. No one gets messages unless they subscribe. When we send offers, orders shoot up!

Any standout moment?
Definitely! One Monday, we ran out of pizza dough — a day that used to be quiet. That’s when we realized we needed to prep more, even midweek. Another moment? When clients walk in and say, “Hey, why didn’t I get today’s WhatsApp deal?!”

Your advice to other restaurant owners?
Use a professional solution like Sendapp. Segment your audience, craft messages with care, and speak directly to people who actually want to hear from you. Also, plan messages ahead — Sendapp lets you schedule them, which is a huge help during busy hours.

Conclusion

The Eat Enjoy case proves that WhatsApp Marketing is not just for large chains or digital agencies. With Sendapp, even a local pizzeria can build stronger relationships, increase revenue, and stand out from the competition.

?? Ready to create your own WhatsApp Direct Line? Visit https://sendapp.live and discover all the tools to make it happen.